T4 Strategic Communication in Total Rewards

Make Sure Employees 'Get It'

Course Overview

This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or an acquisition.

What you will learn

• Learn the rationale for strategically planning a communication campaign
• Discuss the characteristics of effective communication
• Obtain an understanding of the eight steps of the communication process
• Identify the appropriate communication channel to deliver the message
• Review specific total rewards communications considerations and special situations
• Find out how to effectively and efficiently manage your communication campaign

Event Details

• Day 1 & 2 will take place 10:00PM MST - 2:00PM MST
• Day 3 will take place 10:00PM MST - 12:00PM MST

Event Registration

• Call WorldatWork toll free 1-877-951-9191 to let them know you are a Calgary Total Rewards Network using code CTRNTR2020